Find Your Career in Beauty Therapy
with Nina Pasic
A career in beauty therapy can take you places you may not have considered before. From a career in the traditional spa to a career educating future beauty therapists, there are incredible opportunities available in the beauty industry.
This week on the “A Career in Beauty Therapy” series, we catch up with makeup artist and entrepreneur, Nina Pasic. You might know Nina by her makeup brand “Makeup By Nins” or her clothing brand “N.Brand”. Nina creates bold, dramatic, but natural makeup looks. We caught up with Nina to discuss all things career, makeup, and her brand.
Tell us about your career in the beauty industry and how you got to where you are today.
If I’m honest, I never saw myself working in the beauty industry. My makeup career is something that just fell into my lap. I had always had an interest in makeup and fashion (ever since I had to do my own stage makeup for dance performances when I was younger) and it’s something that just grew on me.
Ever since I can remember, I was watching YouTube videos (before it became mainstream) and was buying any makeup that I could afford from Priceline so that I could go home and film YouTube videos on my laptop. Luckily for me, those never made it to the internet. The older I got, the more passionate I got about it and I slowly started building my makeup collection and getting more involved in how the beauty industry works.
I always thought that this would just be a hobby, however, as I began studying my Criminology degree at university and had never thought that a makeup career would be possible for me. It wasn’t until a few friends had asked me to do their makeup, and after much convincing from those closest to me that I started my page on Instagram. I genuinely didn’t think that anyone would be interested but to my surprise, I was beginning to book out my weekends within a few weeks of starting my Instagram page and I haven’t looked back since. I’m definitely in it for the long run and I don’t see myself working in any other field.
In saying this, I wouldn’t be where I am today without my amazing clients and without those who are the closest to me. Their support has been out of this world and I am so grateful for every single person who has helped me come this far. So many have put their trust in me and shown me love and support in any way they can, and I can’t imagine how I’m ever going to repay them. I am truly blessed to have this as a career and my clients are the reason I love what I do more and more every day.
You have quite an impressive social media following. What’s the most important thing to do when it comes to social media marketing?
I think that the most important thing about social media marketing is loving what you do. When I first started my page, I thought no-one would be interested and I honestly didn’t mind. I never worried about numbers, I just posted my work and enjoyed sharing all my pictures and the numbers followed. I don’t believe that a following (big or small) defines how talented or hard working a makeup artist is because Instagram is all about algorithm and chance. In saying this, I believe that posting frequently is a contributing factor in gaining a following. Also trying to be real and open getting to know your audience really breaks the ice and makes them feel like they know you on a personal level, which I believe helps them engage with your content.
Apart from makeup, you also have your own brand, N.BRAND. Tell us about this.
Since I can remember, I have always wanted to have a brand of my own. So when I started becoming increasingly interested in beauty and fashion and became a part of this industry it became apparent to me that there were many things that Canberra did not offer to those who are passionate about the same things as I am. Myself, as well as many others that I knew, would always discuss how when looking for certain products it would be hard to find what we’re searching for in-store or if we were to find it online, we would have to wait a while for shipping or the prices would not be as affordable to many as the Australian conversion rates would significantly alter the price we had to pay.
In addition to this, I found that I had a very specific style, whether it would be beauty or fashion, and it would be hard for me to find exactly what I was looking for. Eventually, when I did find these items, shipping costs and waiting times would be excessive, the product itself seemed like it could be more affordable, and there was always the chance that the order would either get lost in the mail or it would not arrive on time.
This is why I started N.BRAND. Not only did I want to provide people (along with myself) with products that were suited to my style, but I wanted to ensure that they were affordable. All Canberra N.BRAND orders are packaged and personally delivered within hours of your purchase. Interstate orders are expressed shipped with Australia Post, unless other delivery options can be arranged. If you need a pair of lashes for your night out or realise that you don’t have a pair of shoes that will go with your outfit that you’re wearing that evening, I’ve got you covered.
If you had to give one piece of advice to aspiring makeup artists, what would it be?
To PRACTICE, PRACTICE, PRACTICE! and to never give up. Don’t feel as if you’re not good enough, or that your talents are not needed in this industry. There is always room for everybody to succeed and there is always room for everyone to improve and grow.
Nina is also quite well known for her changing hairstyles from short to long, and dark to blonde in a flash. While Sibu Hair takes care of Nina, they also offer joint services to make getting ready for your next event easier. The talented team at Sibu Hair partner with Nina to offer formal and special event packages. You can get your hair and makeup done in one easy place, without any fuss. Contact Nina or Sibu Hair for more information.
We are so incredibly grateful to Nina for sharing her experience in the beauty industry. You can see more about Nina’s Makeup at @makeupbynins_ or N.BRAND at @shop.n.brand. N.BRAND website can be found here:
For more guidance about your future career in beauty therapy, chat to the expert team at ACTI at 02 6176 3411.